--------WHY CHOOSE US--------

GP is a high-end, full-service jeweler with operations in more than 100 countries.

We mark life's most important moments with jewelry of extraordinary beauty, rarity and quality.

The quality of our jewelry and services have been recognized worldwide. In order to expand GP's brand awareness in the global market, we will recruit partners across Ethiopia. You are welcome to join our group and become our agent to create wealth and career together.

We want our clients to invest in our pieces, safe in the knowledge that we have done whatever possible to source our materials responsibly, minimise wastage across our operations and give back more than we take out. Sustainability has been central to our business for many years

Our Purpose

Our purpose is to transform the luxury industry for the benefit of all. To shape a sustainable future, we work with clients to help redefine business models and rebuild consumer trust.